The Mountain calls you

This was a project that literally hit close to home. Creative agency Brands & People wanted to bring Chipinque, Monterrey’s most iconic and beloved natural park, into the 21st century of branding prowess. In order to help bring their vision to light, we were tasked with capturing the park’s beauty and greatness, highlighting the diversity of activities it offers, and promoting a sense of pride and ownership from the thousands of people that enjoy and benefit from its proximity every day.

For three weeks our team patrolled the park’s trails, peaks, and roads, recording the many different people and athletes that treat this place as their own personal backyard. A love letter to one of our favorite places in the world.