Energía Libre

For Innova Sport’s “Free Energy” campaign, which focused on promoting adventure-filled, outdoorsy vacations for sports-minded people and providing them with the tools and products they need to enjoy themselves and their families to the fullest, we tackled three different natural scenarios and highlighted three different family dynamics: siblings, mothers, and fathers. 

Out there in the spectacular vistas of northeastern Mexico, these families demonstrate how great and easy it can be to step out of your comfort zone and enjoy what nature has to offer. A new way to spend your travels — a new way to enjoy time with your family. Out in nature. Free to be yourself.