March & Ash

(Description)

A fun little campaign for one of San Diego’s largest cannabis dispensaries: March & Ash wanted to promote the use of their products in connection to the outdoors, and what could be more quintessentially outdoorsy than a bonfire or a hiking trip? The sound design was particularly important for this project; we wanted to emulate not only the experience of being outside, but also the heightened senses and enhanced attention that is a trademark of the March & Ash experience. 

(Stills)

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Agency
IVC Media
Creative Director
Juan Manuel Hernandez
Brand Leader
Javier Inzunza
Director + Cinematograhpy
José Mario Borda
Assistant director
Natalia Chanes
Production coordinator
Leopoldo Sanmiguel
Still photography
Carla Tirado
Edit
Natalia Chanes
Motion
Daniel Castañeda
Art direction
Arely Sandoval

(Behind the Scenes)

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