Mujer es Poder

To celebrate Women’s History Month, we partnered with Innova Sport and Brands&People to create a campaign that highlights the power of women in sports and the strength they gain through movement. At the heart of the campaign was a simple but powerful idea: "How their bodies empower them."

We followed five women, each an expert in her field, representing different disciplines—running, yoga, home training, functional training, and soccer. Through their stories, we explored how sports shape not just their physical abilities but also their confidence, discipline, and resilience. These ambassadors weren’t just athletes; they were role models, showing how movement can be a source of self-expression and empowerment.

Behind the camera, the production was led by an all-female team, with Natalia Chanes directing and a talented group of women driving the creative process. From pre-production to the final cut, the project embodied the very message it aimed to share—women pushing boundaries, taking the lead, and inspiring change.

This campaign was more than just a celebration of athleticism; it was a tribute to the way women’s bodies carry them forward, both in sports and in life.