Nikon Z50

For the unveiling of their brand new Z50 camera (small and portable, but with the power to take amateur phone photographers to the next level) NIKON wanted a campaign that would fit right in with the crowd it was designed for.

We worked with the well-known photographer (and friend!) Shawn Corrigan in Mexico and LA, where we whipped up a production that would feel intimate and casual — a group of friends having an impromptu photo shoot while they have fun, discovering what NIKON’s technology can do for this new generation of image-makers.