The Next Era
Client: Novartis
(Description)
Novartis has always been defined by transformation—by the courage to change and the pursuit of scientific breakthroughs that reshape lives. This film, commissioned to mark a new era for the company, tells the story of that evolution. Announced by CEO Vas Narasimhan on LinkedIn and shared across Novartis' internal communications, the video celebrates the people behind the company’s mission: scientists, physicians, and researchers working together to push the boundaries of medicine.
Filmed primarily at Novartis’ headquarters in Basel, Switzerland, the production was brought to life under unique constraints. With only one week of pre-production and another for shooting, a lean and agile crew—director, DP, gaffer, PA, and editor—worked to craft a visually compelling narrative that felt authentic to Novartis’ identity.
The film’s cast was composed entirely of Novartis employees, reinforcing the central message: progress in medicine is a collective endeavor, driven by the people who dedicate their lives to advancing human health.
From its origins as a dye and chemical manufacturer to its position today as a leader in cutting-edge medical research, Novartis continues to evolve, guided by science and the unwavering belief that the future of medicine must be reimagined. This film stands as a testament to that vision.
(Behind the Scenes)
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