We Live Outside

To advertise and commemorate the national launch of Innova Sport’s outdoor goods line — a direct consequence of the pandemic and the growing interest in outdoor sports — The Oultands Adventures and Cumbre Studio joined forces to create and promote #WeLiveOutside, a campaign that took us to the Izta-Popo National Park in Puebla and the foggy mountain trails of Mineral del Chico in Hidalgo. 

We mapped out two unique outdoor experiences for our six athletes and documented their journey as they traversed these places, sharing their favorite moments through social-media and making full use of their gear. It was an arduous shoot for our team, made even more challenging by the weather, which would often provide us with small windows of opportunity to capture the shots we needed — however, as it often happens with life in the great outdoors, this ended up enhancing the final result.