XUNTAS
Client: Lorena Ochoa
(Description)
XUNTAS, formerly known as IGPM (Impulsemos el Golf Profesional Mexicano), is a group dedicated to advancing the golfing careers of up-and-coming young Mexican girls and women. We stepped into this project driven by the goal to shed a light on the often solitary struggles faced by these athletes as they strive to reach the top. Long flights, long hours spent training, time spent away from friends and family, the road to success isn’t easy.
Featuring none other than world-champion Lorena Ochoa as ambassador, XUNTAS is committed to their mission of placing Mexican Golf firmly on the global stage, and to transform their athletes’ journey into one that can be shared among teammates rather than endured on their own.
(Stills)
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(Behind the Scenes)
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